A curated network of 70 premium creators with a combined audience of 21 million high-spending Russian and CIS travellers. You provide the stay — we handle everything else.
An empty room costs nothing. We match your property with the right KOL from our network — selected by audience fit, aesthetic, and destination relevance. No upfront fee required.
We brief the creator, coordinate the visit, define deliverables — posts, reels, stories — and ensure your brand is presented exactly as intended. You deal with one point of contact.
Authentic content is published to a combined audience of 21M+ high-intent CIS travellers. We provide a full campaign report with reach, impressions, and engagement data.
A hotel room is perishable inventory — once the night passes, that revenue is gone permanently. Meanwhile, creator content has become the primary discovery channel for leisure travel.
Sources: SiteMinder and mycloud Hospitality (occupancy and perishable inventory); Phocuswire (72%); TravelBoom 2025 Influencer Travel Study (28%); ATOR via TASS (2025 CIS outbound volumes).
Our 70 KOLs are not random influencers. They are established lifestyle and travel creators with loyal, engaged audiences concentrated in Russia and the CIS region — the highest-spending outbound travel market in the world.
Each creator is personally known to us. We have direct relationships — not a database. That means faster deals, better content, and genuine alignment with your property's values.
We focus on six destinations for a reason: each offers visa-free entry for Russian passport holders and direct flight connectivity — the two factors that determine where this market actually books. With Schengen access restricted, an estimated 10–20% of Russian outbound demand has permanently shifted toward these markets.
Request our media kitAn unoccupied room generates no revenue. A hosted KOL stay turns that room into a marketing asset reaching 300K+ engaged followers.
Our creators produce authentic storytelling that audiences trust. It doesn't look like advertising — because it isn't. It's editorial travel content.
Russian and CIS travellers are among the highest-spending guests at luxury resorts globally. Our audience is that exact demographic.
We don't do one-off posts. We build ongoing partnerships between hotels and creators, so your property becomes a recurring destination in their content.
Every collaboration is defined by a written content brief, agreed with you before the stay is confirmed. Typical packages include:
Short-form video is the highest-reach format on Instagram today. Property walk-throughs, dining, spa, suite reveals — filmed and edited by the creator in their signature style.
1–2 per stayDay-by-day coverage of the full guest experience with location tags and direct mentions of your property — driving profile visits and enquiries in real time.
10–15 per stayPermanent, high-production imagery that stays on the creator's profile — and can be licensed for your own channels, website, and paid campaigns.
1–3 per stayOur team brings direct brand partnership experience across consumer goods, electronics, and lifestyle — ensuring hotel partners work with professionals who deliver.
The core model is barter-based: the hotel provides a complimentary or discounted stay, and the creator delivers an agreed content package. There is no mandatory media budget. Optional paid amplification and extended usage rights can be arranged separately.
We match by audience fit, content aesthetic, seasonality, and your commercial goals — then send you the creator's profile, audience statistics, and past work for approval before anything is confirmed. You always have final say.
A campaign report covering reach, impressions, story views, engagement, and links to all published content. If content licensing was agreed, you also receive files cleared for use on your own channels.
Yes. Most partner hotels host creators in low and shoulder season and exclude peak dates. Room category, length of stay, and included services are entirely your decision and are written into the brief.
CIS travellers are a high-spending, resort-loyal outbound market for Turkey, the UAE, the Maldives, and the Indian Ocean. Our creators' audiences are concentrated exactly there — so exposure translates into the guest profile these destinations already serve.
Once a brief is approved, a stay can typically be scheduled within 2–6 weeks depending on creator availability and your preferred dates.
We work with a select number of hotel partners at a time to ensure quality. Tell us about your property and we'll get back to you within 24 hours.
Prefer email? Reach us directly at
[email protected]